Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than traditional marketing mailings. It is also easy to track responses so that you can easily test what works and tweak your emails to increase response rates.
But you can also use other forms of online communication as part of your internet marketing strategy. You can write a blog, post comments on discussion forums, write articles for industry websites and use social networking to build relationships.